An AMC SIP (Direct Plan) is investing directly with the fund house (Asset Management Company), cutting out middlemen for lower costs and higher returns, while a Broker SIP (Regular Plan) goes through a distributor, offering convenience and a consolidated view but with higher fees. The key difference lies in the route: direct to the AMC (lower expense ratio, self-managed) versus via a broker (higher expense ratio, advisor support), impacting costs, control, and management style

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