About Rupa & Company Limited

Rupa & Company Limited, incorporated on February 06, 1985, is one of India’s largest innerwear and casualwear companies. The Company is primarily engaged in the manufacturing, marketing, sales, and distribution of innerwear, thermal wear, and casual wear for men, women, and kids across economy, mid-premium, premium, and super-premium market ranges. With nearly four decades of operations, Rupa has built one of India’s widest hosiery portfolios and a robust, nationwide distribution network under iconic brands serving diverse customer segments.

The Company’s operations span an omnichannel ecosystem that includes general trade, modern trade, Exclusive Brand Outlets (EBOs), e-commerce, and quick-commerce platforms. Rupa’s distribution backbone covers over 1,50,000 retail outlets and 1,500+ dealers across India, while its product portfolio extends to more than 9,000 SKUs. Supported by integrated manufacturing operations—from knitting and processing to stitching, warehousing, and logistics—the Company is capable of producing over seven lakh garments per day, epitomised by the internal benchmark “over eight RUPA garments crafted every second.” Rupa also exports its products to the Middle East, Africa, Southeast Asia, Russia, and the USA, with exports contributing 3% of total revenue in FY 2024–25.

The Company maintains a strong credit profile with ratings of CRISIL AA‑/Stable (long-term) and CRISIL A1+ (short-term), reflecting financial stability and resilience. As of the latest reporting year, the Group comprised five subsidiaries, aligned to its textile and apparel businesses. Rupa continues to innovate through advanced material development and brand diversification while leveraging its manufacturing scale and distribution efficiency to consolidate its market leadership.

Key Milestones of Rupa & Company Limited

• Incorporated on February 06, 1985, marking the establishment of one of India’s earliest organised hosiery enterprises.
• Developed a pan‑India retail and distributor network spanning 1,50,000+ retail outlets and 1,500+ dealers.
• Expanded manufacturing capacity to over 7,00,000 finished garments per day, strengthening its supply capabilities.
• Built a portfolio exceeding 9,000 SKUs, covering the full spectrum from economy to super-premium products.
• Achieved export presence across the Middle East, Africa, Southeast Asia, Russia, and the USA.
• Maintained CRISIL AA‑/Stable and CRISIL A1+ credit ratings for financial discipline and sustained growth capacity.

Rupa & Company Limited Business Verticals and Geographic Presence

Business Verticals:

• Innerwear – Core apparel segment representing leading market share across men’s, women’s, and kids’ categories.
• Thermal Wear – Seasonal products distributed nationwide with strong brand recall in northern and eastern regions.
• Casual Wear – Expanding range targeting athleisure and youth-focused segments through premium sub-brands.

Geographical Presence:

• Domestic: Dominant presence across India through 1.5 lakh retail touchpoints and 1,500+ distributors.
• International: Exports to the Middle East, Africa, Southeast Asia, Russia, and the USA, accounting for 3% of FY 2024–25 revenue.

Rupa & Company Limited operates as a consolidated apparel and innerwear manufacturer and marketer, generating 100% of its revenue from textile and fashion-related activities. The business integrates manufacturing excellence with distribution strength, enabling a comprehensive market presence across all price segments. The company’s branded portfolio caters to innerwear, thermal wear, and lifestyle apparel, supported by continuous product innovation and an omnichannel sales framework. In FY 2024–25, exports contributed 3% of sales, while modern trade accounted for 5% of total revenue, underscoring Rupa’s balanced domestic and emerging international growth.

Rupa & Company Limited Key Management

• Prahlad Rai Agarwala – Chairman
• Ghanshyam Prasad Agarwala – Vice Chairman
• Kunj Bihari Agarwal – Managing Director
• Ramesh Agarwal – Whole‑time Director
• Mukesh Agarwal – Whole‑time Director
• Vikash Agarwal – Executive Director (Promoter)
• Niraj Kabra – Executive Director (Non‑Promoter)
• Sumit Khowala – Chief Financial Officer
• Sumit Jaiswal – Company Secretary

Latest Updates on Rupa & Company Limited

• Performance and growth: Reported around 3% volume growth in FY 2024–25, supported by robust sales in the Economy and Athleisure segments. EBITDA margin stood at 10.5% and PAT margin at 6.7%, demonstrating enhanced operational efficiency.
• Brand and marketing investments: Deployed Rs 63 crore toward marketing and advertising (approximately 5% of revenue) to strengthen visibility across channels and geographies. Celebrity endorsements featured Ranveer Singh (Frontline), Ranbir Kapoor and Khesari Lal Yadav (Jon), Naveen Kumar Gowda “Yash” (Macroman M Series), and Wamiqa Gabbi (Softline).
• Channel performance: Modern trade contributed 5% of total revenue, advancing 17% year-on-year; exports increased 24%, contributing 3% of total revenue. Continued focus on e-commerce, quick-commerce, and Exclusive Brand Outlets (EBOs) supported multi-channel growth.
• Strategic initiatives: Scaling up southern and central India through distributor additions and new regional teams; plans announced to surpass 1,000 retail touchpoints under exclusive and partner channels.
• Financial and ratings stability: Maintained CRISIL AA‑/Stable and CRISIL A1+ ratings, reflecting a sustained record of fiscal prudence, liquidity, and balanced leverage.