Honasa Consumer Share Price Surges Over 6% After Promoter Acquires 18.52 Lakh Shares

By 2 min Read Dec 30, 2025

Honasa Consumer Shares Jump 6% After Promoter Buy

On Tuesday, December 30, 2025, Indian equity benchmark indices were trading in the red on the eve of the December series F&O expiry. Broader markets also remained under pressure, with weak market breadth reflecting cautious investor sentiment. Amid this subdued backdrop, one stock stood out by bucking the broader trend—Honasa Consumer Limited, the parent company of beauty and baby care brand Mamaearth.

The stock surged over 6% and touched a fresh one-month high, drawing strong investor attention despite the overall market weakness.

Honasa Consumer’s share price climbed to a one-month high of ₹299.40 on the NSE, supported by a sharp spike in trading volumes. Notably, the stock recorded its highest single-day volume since November 13, 2025, underlining heightened market interest and active participation.

The rally in Honasa Consumer shares is primarily linked to a promoter stake increase. Founder-promoter Varun Alagh informed the exchanges that he had acquired additional equity in the company on December 29, 2025.

Mr. Alagh purchased 18,51,851 equity shares, representing 0.57% of the company’s total share capital, through a block deal mechanism at ₹270 per share. The transaction amounted to approximately ₹49.99 crore.

Following this acquisition, Mr. Alagh’s shareholding has risen to 10,55,82,701 equity shares, translating into 32.45% of the total share capital. Consequently, the combined holding of the promoter and promoter group has increased to 11,56,48,401 equity shares, or 35.54% of the company’s total equity.

Fireside Ventures Reduces Stake

The shares were acquired from Fireside Ventures, a Bengaluru-based venture capital firm.

Fireside Ventures, which earlier held a 1.93% stake (62.90 lakh shares) in Honasa through its Investment Fund I, has reduced its holding to 1.36% (44.38 lakh shares) following the sale.

Honasa Consumer Expands into Men’s Personal Care Category

Separately, Honasa Consumer has recently announced its entry into the men’s personal care segment through the acquisition of BTM Ventures Pvt Ltd, the parent company of Reginald Men.

Founded in August 2022 by Trisha Reddy Talasani, Reginald Men is a premium men’s personal care brand offering a focused portfolio, particularly in categories such as sunscreen and serum, which align with Honasa’s strategic priorities. Over the last twelve months (November 2024 to October 2025), the brand has generated ₹70+ crore in topline revenue with an EBITDA margin of nearly 25%.

Under the transaction terms, Honasa will acquire a 95% stake through a secondary purchase at an enterprise value of ₹195 crore, subject to closing adjustments. The remaining 5% stake will be acquired after 12 months based on pre-agreed valuation criteria.

Reginald Men has achieved notable organic traction in a short span, driven by a strong product narrative and clean, minimal packaging that resonates with modern male consumers. Its Helios Moisturizing Sunscreen has emerged as the most searched sunscreen for men on Google in India, highlighting growing brand visibility and consumer interest.

With Tuesday’s sharp rally, Honasa Consumer’s share price has turned positive for December 2025, gaining 1.57% so far this month. On a calendar-year basis, the stock is up around 15% in 2025.