About Honasa Consumer Limited

Honasa Consumer Limited is a digital-first house of brands in Beauty and Personal Care (BPC), incorporated in 2016 and headquartered in New Delhi. 

The company develops and trades a wide range of baby care, skin care, hair care and related personal care products, manufactured via third-party contract manufacturers and sold under brands such as Mamaearth, The Derma Co, BBlunt, Aqualogica, Ayuga and Dr. Sheth’s. Its services include beauty salons and hair styling under BBlunt, as well as content development and influencer marketing through Momspresso.com. Honasa sells primarily in India and describes itself as India’s largest digital-first house of brands in the BPC sector.

As of March 31, 2025, the Group comprised six subsidiaries; it also has subsidiaries incorporated in the UAE and Indonesia, expanding its corporate footprint even as sales remain primarily domestic  . FY 2024-25 marked its first full year as a publicly listed company, a period in which it sharpened focus on select categories, refreshed marketing playbooks and strengthened its technology backbone to drive scale. The company reports a wide on-ground reach, with 18,500+ pin codes serviced and Mamaearth present in 2,36,825 FMCG retail outlets across India . Key operating outcomes in FY 2024-25 included 13.2% underlying volume growth, a 70.3% gross margin and working capital days of -24 as on March 31, 2025.

Honasa Consumer Limited Milestone

Milestones include Mamaearth being the fastest brand to reach Rs 1,000 crore in revenue, underscoring Honasa’s brand-building playbook and execution pace.

Honasa Consumer Limited Key Management 

• Varun Alagh – Chairman, CEO & Whole-time Director
• Ghazal Alagh – Whole-time Director
• Raman Preet Sohi – Chief Financial Officer
• Dhanraj Dagar – Company Secretary

Latest Updates on Honasa Consumer Limited

• Strategic focus and operating model: The company restructured its General Trade distribution model and refreshed marketing playbooks during FY 2024-25 to build long-term brand relevance and impact.
• Distribution revamp (“Project Neev”): Management noted sales-return impacts related to the General Trade transition and an inventory correction tied to the Neev distribution transition in Q2FY25.
• Technology and AI: Honasa enhanced its technology backbone and detailed the use of agentic AI across the product lifecycle—from concept crafting and content evaluation to media mix modelling and post-purchase feedback—aimed at sharper consumer messaging and improved returns on marketing spend.
• Retail and infrastructure: Depreciation and finance cost movements reflect new leases for exclusive brand outlets and a new warehouse, supporting the omni-channel expansion .
• Governance and appointments: BDO India LLP was appointed as Internal Auditors for FY 2024-25 and re-appointed for FY 2025-26; the Board also approved the re-appointment of Varun Alagh and Ghazal Alagh as Whole-time Directors (January 1, 2025 to December 31, 2029), and continuation of Ishaan Mittal as Non-Executive Nominee Director, later approved by members at the 8th AGM on August 29, 2024.