About Bajaj Consumer Care Limited 

Bajaj Consumer Care Limited (BCCL) is an Indian FMCG company with a heritage of over seven decades and is part of the Bajaj Group, a nine-decade-old conglomerate. Its portfolio spans hair care and personal care, anchored by the flagship Bajaj Almond Drops Hair Oil (ADHO) and extended ranges across Almond Drops skin & hair care, coconut, amla, ethnic (e.g., henna, gulabjal), and digital brands (e.g., 100% Pure, Natyv Soul). BCCL reports 24 brands, 100+ SKUs, presence in 30+ countries, relationships with 8,200+ distribution partners, and availability across 43 lakh POS/retail outlets in India.

Operations are supported by 3 plants and 29 offices/depos in India, with distribution/export reach to more than 30 countries, mainly SAARC, Middle East and Africa; subsidiaries maintain two offices outside India.

The Company has three wholly-owned subsidiaries: Uptown Properties & Leasing Pvt. Ltd. (India), Bajaj Bangladesh Limited (Bangladesh), and Bajaj Corp International (FZE) (UAE).

Key milestones/products (FY24 highlights): ADHO retained leadership in Light Hair Oil with ~63% market share; portfolio extensions included soaps, serums, shampoos and conditioners under the Almond Drops equity; ethnic launches included Bajaj Gulabjal and Bajaj 100% Pure Henna.

Bajaj Consumer Care Limited Business Segments

• By category: FMCG personal care accounts for 100% of turnover; Hair Oils & Coconut Oil contribute 98%.

• By market (domestic vs. international): Export revenue ~4% of total turnover (implying ~96% domestic).

Bajaj Consumer Care Limited Key Management 

• Mr. Kushagra Nayan Bajaj — Non-Executive Chairman

• Mr. Jaideep Nandi — Managing Director

• Mr. Sumit Malhotra — Non-Executive, Non-Independent Director

• Mr. Vimal Chandra Nagori — Non-Executive, Non-Independent Director (appointed 5 February 2024)

• Mr. D. K. Maloo — Chief Financial Officer

• Mr. Vivek Mishra — Head Legal & Company Secretary

Latest Updates on Bajaj Consumer Care Limited 

• Market leadership & brand activity: ADHO maintained leadership with ~63% Light Hair Oil share; brand building across TV, digital and print continued; celebrity association (Kiara Advani) sustained youthful connect.

• Portfolio expansion: Continued extensions under Almond Drops into soap/serum/shampoo/conditioner; ethnic range expanded (Gulabjal; 100% Pure Henna).

• Channel momentum: Modern Trade grew 21.6%; e-commerce B2C revenue grew 51.9% over the year; overall e-commerce grew 26.8%, with scale-up on quick commerce/grocery platforms; canteen channel grew 17.7%.
  

• International expansion: Production commenced in Bangladesh in January 2024 with a local partner; launches included Bajaj 100% Pure Glycerin and 100% Pure Olive Oil; international business recorded a 3-year CAGR of 22%, with ADHO contributing >90% of international revenue.

• Awards/recognition: Won “best AI-powered marketing strategy” at the DM Asia Sparkies Awards 2023.