| Orders | Qty | Bid |
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| 0 | 0 | 0 |
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| Ask | Qty | Orders |
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| 2171.2 | 4 | 461 |
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Colgate-Palmolive (India) Limited is a leading consumer products company focused on oral and personal care in India. It is part of Colgate-Palmolive Company (CPC), the Parent & Holding company headquartered in New York, USA, whose products reach more than 200 countries and territories. The Annual & ESG Report covers Colgate-Palmolive (India)’s operations in India, spanning four manufacturing facilities and its corporate headquarters in Mumbai . The company maintained its leadership position in both toothpaste and toothbrush categories in FY 2024–25.
Colgate-Palmolive (India), flagship oral care brands include Colgate Strong Teeth, Colgate MaxFresh, Colgate Active Salt, Colgate Total, and Colgate Visible White Purple. The Palmolive brand anchors the personal care push in body wash and hand wash, supported by national advertising and a pipeline of innovations.
Operating model and industries served: For financial reporting purposes, the company identifies a single primary reportable segment: Personal Care (including Oral Care), which primarily includes products such as soaps, cosmetics, and toilet preparations. This aligns with its position as a science-led FMCG player focused on outperforming the broader sector through brand equity and technology-led innovation .
Oral care: Colgate Strong Teeth (with expanded rural reach and accessible pack sizes), Colgate MaxFresh (fastest-growing brand with red and blue variants), Colgate Active Salt (relaunched with potassium nitrate to also address sensitivity), Colgate Total (relaunch featuring patented dual zinc and arginine technology), and Colgate Visible White Purple (instant whitening using colour theory) .
Toothbrushes and devices: Initiatives to accelerate brush replacement behavior and the relaunch of the Colgate ZigZag toothbrush to reinforce leadership in premium segments .
Personal care: Expansion under the Palmolive brand (body wash, hand wash), supported by first-time national advertising and an innovation pipeline .
Brand and innovation momentum: Colgate Total was relaunched with advanced dual zinc and arginine technology for 24-hour protection; Colgate Visible White Purple gained traction in e-commerce and modern trade; Colgate MaxFresh expanded with red and blue variants; Colgate Active Salt was upgraded with potassium nitrate; toothbrush leadership reinforced via Colgate ZigZag relaunch. These actions improved brand metrics—top-of-mind recall (70%), brand of first choice (63%), and oral care expertise (82%) .

Colgate-Palmolive (India) develops and sells science-led products in Personal Care (including Oral Care).
Key brands include Colgate Strong Teeth, Colgate MaxFresh, Colgate Active Salt, Colgate Total, Colgate Visible White Purple, and Palmolive for personal care. Recent moves include the relaunch of Colgate Total with dual zinc and arginine and expansion of MaxFresh variants .