About Affle 3i Limited

 

The global technology company Affle 3i Limited (previously known as Affle (India) Limited) specializes in mobile advertising through AI and ML to deliver personalized recommendations and user conversions and measurable marketing results for brands across all connected devices. The company operates through its proprietary consumer platform stack which uses deep audience understanding and real-time intelligence to optimize complete consumer journeys and fight digital ad fraud while delivering high-ROI outcome-based advertising on mobile devices and connected TV and other screens. The Company established in 1994 operates as a listed entity in India with its equity shares trading on BSE and NSE since August 8, 2019.

 

The company operates through its scalable asset-light platform which spans across 4 Indian offices and 13 international locations to serve customers in India and more than 130 countries worldwide. The standalone business operations of the company received 43.31% of their revenue from export activities during FY2024-25. 

 

The Group maintains 18 subsidiaries worldwide except for its Korea branch as part of its expansion strategy through strategic acquisitions in Singapore and Spain and Israel and the United Kingdom and the United States and Argentina and Germany and Brazil and Indonesia and the Middle East . The Company was renamed to Affle 3i Limited on April 5, 2025 to represent its core values of Innovation and Impact and Intelligence and received ISO/IEC 27001:2022 certification for its Information Security Management Systems.

 

Affle 3i Limited’s  Business Segments (FY25)

 

• Segment: The Company generated 100% of its FY2024-25 revenue from its Consumer Platform (Mobile Advertising) segment.

 

• Industries: 99.1% of revenue came from “Category EFGH” industries, including e-commerce, ed-tech, entertainment, fintech, FMCG, foodtech, gaming, government, groceries, healthtech, hospitality & travel, and home & other utilities.

 

• Clients: Direct customers contributed 75.8% of revenue, while advertising agencies accounted for 24.2%.

 

• Geography: Exports made up 43.31% of standalone turnover in FY2024-25.

 

Affle 3i Limited Key Management

 

• Anuj Khanna Sohum,  Chairperson and Managing Director and Chief Executive Officer.

 

• Kapil Mohan Bhutani, Chief Financial & Operations Officer.

 

• Parmita Choudhury, Company Secretary and Compliance Officer.

 

Latest Updates on Affle 3i Limited

 

• Rebranding: The Company changed its name to Affle 3i Limited on April 5, 2025 to implement its “10X Roadmap” strategy through three core pillars of Innovation, Impact and Intelligence.

 

• Certification: Affle received ISO/IEC 27001:2022 certification which demonstrates its strong data governance, risk management and security practices for all platforms and operations.

 

• Advancements: The Company achieved significant advancements in its AI-based platform development and formed new partnerships while expanding its market reach, and maintained its focus on corporate governance and stakeholder relations throughout the year.

 

• Leadership: During FY2024-25, the Company brought in new board members including Mr. Charles Yong Jien Foong as Non-Executive Director, and Mr. Sanjiv Kumar Chaudhary and Ms. Reshma Prasad Virmani as Non-Executive Independent Directors, while Anuj Khanna Sohum took the role of Chairperson on February 9, 2025.

 

• Innovation: The Company received 15 granted patents (unique count) which demonstrates its focus on innovation in the adtech sector. It also maintained full compliance with corporate governance standards and received no penalties or strictures from stock exchanges or SEBI during the previous three years.