For a while now, there has been an overkill of information, views and analysis in the public domain on the importance of data. From the humble listicle to profound research articles, and from casual observers to domain experts, there is a consensus that data is precious; it’s the new oil or gold or whatever commands indestructible value.
Now that said, there are various genres of data and they do not all attract the same respect or value. Corporates that recognise what data can do for their future performance, at various levels, pursue only the best quality data. This means it must be accurate, valid, complete and consistent, at least. Most of all, the data must be relevant, in the sense, drive business goals.
Typically, to tick all these check boxes, good quality data cannot be purchased off the shelf from a data aggregator or synthesizer; it must be home grown and nurtured under completely monitored conditions. Of course that would entail time, effort, resources, expertise and, without a doubt, copious funds; a tall order but not impossible.
While most of us may look to the west to leverage such an opportunity, the answer hits much closer to home. Adani Enterprises Ltd (AEL), with its unique ability to buck emerging trends, is working on a strategy to integrate all of its consumer-facing business in a single super app and leverage its network effect.
As the incubator of companies from the Adani stable, AEL has spawned companies from a spectrum of customer facing businesses and has a access to data on over 500 mn consumers that engage with multiple levels of Adani products and services.
With the creation of a super app, AEL plans to leverage the Group’s existing network to better avail opportunities for cross-selling across its various businesses.It will also give the group the golden opportunity to analyze the behavioural pattern of consumers, by using various data science patterns to offer sharper customized solutions.
In our report ‘Adani Enterprise Ltd - A goose that lays golden eggs’, we’ve sliced and diced AELs Digital Strategy so that you get a sense of all the elements and potential.
Get the full report to know more about AEL’s Digital Strategy and its implications for investors who would like a piece of the delectable digital pie it will be dishing up.
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