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For a while now, there has been an overkill of information, views and analysis in the public domain on the importance of data. From the humble listicle to profound research articles, and from casual observers to domain experts, there is a consensus that data is precious; it’s the new oil or gold or whatever commands indestructible value.

Now that said, there are various genres of data and they do not all attract the same respect or value. Corporates that recognise what data can do for their future performance, at various levels, pursue only the best quality data. This means it must be accurate, valid, complete and consistent, at least. Most of all, the data must be relevant, in the sense, drive business goals.

Typically, to tick all these check boxes, good quality data cannot be purchased off the shelf from a data aggregator or synthesizer; it must be home grown and nurtured under completely monitored conditions. Of course that would entail time, effort, resources, expertise and, without a doubt, copious funds; a tall order but not impossible.

While most of us may look to the west to leverage such an opportunity, the answer hits much closer to home. Adani Enterprises Ltd (AEL), with its unique ability to buck emerging trends, is working on a strategy to integrate all of its consumer-facing business in a single super app and leverage its network effect.

As the incubator of companies from the Adani stable, AEL has spawned companies from a spectrum of customer facing businesses and has a access to data on over 500 mn consumers that engage with multiple levels of Adani products and services.

With the creation of a super app, AEL plans to leverage the Group’s existing network to better avail opportunities for cross-selling across its various businesses.It will also give the group the golden opportunity to analyze the behavioural pattern of consumers, by using various data science patterns to offer sharper customized solutions.

In our report ‘Adani Enterprise Ltd - A goose that lays golden eggs’, we’ve sliced and diced AELs Digital Strategy so that you get a sense of all the elements and potential.

Get the full report to know more about AEL’s Digital Strategy and its implications for investors who would like a piece of the delectable digital pie it will be dishing up.

You may also like to read: Airports in India: ready for take-off?

 

Disclaimer:

The blog is for information purposes only and anything mentioned herein shouldn’t be construed as a fundamental reason to buy/hold/sell any stock. Furthermore, the information provided in the blog and observations made therefrom shouldn’t be treated as the extension of recommendations made on the other properties of Ventura Securities. If you follow any research recommendations made by our fundamental or technical experts, you should also read associated risk factors and disclaimers.

We strongly suggest you to consult your financial advisor before taking any decision pertaining to your finances. Asset allocation becomes extremely relevant.

We, Ventura Securities Ltd, (SEBI Registration Number INH000001634) its Analysts & Associates with regard to blog article hereby solemnly declare & disclose that:

 We do not have any financial interest of any nature in the company. We do not individually or collectively hold 1% or more of the securities of the company. We do not have any other material conflict of interest in the company. We do not act as a market maker in securities of the company. We do not have any directorships or other material relationships with the company.

We do not have any personal interests in the securities of the company. We do not have any past significant relationships with the company such as Investment Banking or other advisory assignments or intermediary relationships. We are not responsible for the risk associated with the investment/disinvestment decision made on the basis of this blog article.

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