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Support is a price level at which a falling stock tends to pause or reverse because demand from buyers becomes strong enough to absorb the selling pressure. Think of it as a floor beneath the stock's price. When a stock approaches a support level repeatedly without breaking below it, that level gains credibility. Traders use support levels to time entry points—buying near support with a stop-loss placed just below it. On Indian exchanges, support levels are widely identified using previous price lows, moving averages, and high-volume trading zones visible on charting tools available on platforms like Ventura.