The company operates as a multi-category FMCG business that markets tea, coffee, water, RTD beverages, staples, breakfast cereals, snacks, condiments and herbal supplements. The branded operations of the company are based in India, Europe, the US, Canada and Australia with extraction and plantation units in selected markets .

The segment revenue distribution for FY 2024-25 was 71% for India Business and 29% for International Business while segment results were 60% for India and 40% for International Business.

The Company obtained Organic India, finished the integration of its recent acquisitions, carried out a rights issue, and restructured its international business operations. The company introduced new products along with partnerships and established research partnerships while obtaining prestigious brand recognition .