About Prataap Snacks Limited

Prataap Snacks Limited is one of India’s leading snack foods companies, headquartered in Indore, Madhya Pradesh. The Company traces its heritage to the incorporation of Prakash Snacks in 2003, and later strengthened its foundation by acquiring Prakash Snacks in 2011. Officially incorporated in 2009, Prataap Snacks has since built two strong and widely recognised brands—Yellow Diamond and Avadh—that enjoy deep familiarity with Indian consumers.

The Company manufactures and markets a broad, diversified portfolio comprising Potato Chips, Extruded Namkeen, Ethnic Namkeen, Pellet Namkeen and Sweet Snacks (including cakes), curated into 150+ SKUs to appeal to varied taste preferences across the country. With a pan-India presence, Prataap Snacks reaches approximately 2.5 million retail outlets across 27 states and 4 union territories, supported by a robust distribution network of over 5,200 super-/sub-distributors, ensuring widespread coverage across metros, Tier 2–3 towns and rural markets.

Manufacturing is structured on a decentralised model with 16 facilities—7 owned and 9 contract manufacturing units—allowing proximity to demand centres, better service levels and optimised freight and logistics costs. While India remains its primary market, the Company has also begun supplying to select international geographies, building a gradual export presence to complement domestic momentum.

Prataap Snacks has no subsidiaries, associates or joint ventures under the Companies Act, 2013; all reported information is on a standalone basis. The Company’s milestones include establishing leadership in the Extruded Namkeen and Rings categories nationwide and emerging among the Top 5 players in Western Savoury Snacks, backed by strong brands and a deep distribution-led go-to-market model.

Prataap Snacks Limited Key Milestones

Milestones include:

• Incorporation of Prakash Snacks in 2003 and acquisition in 2011. 
• Development of Yellow Diamond and Avadh into nationally recognised snack brands. 
• Expansion to a portfolio of 150+ SKUs across multiple snack categories. 
• Establishing leadership in Extruded Namkeen and Rings nationwide. 
• Among the Top 5 players in Western Savoury Snacks. 
• Scaling distribution to ~2.5 million retail outlets across India. 
• Building 16 manufacturing locations to support nationwide availability. 
• Entry into exports across six countries. 

Prataap Snacks Limited Business Segments

Product Mix – Share of FY25 Revenue

• Extruded Namkeen: 56% 
• Potato Chips: 21% 
• Ethnic Namkeen: 18% 
• Other Snacks: 5% 

Geographic Mix

• Exports as a percentage of turnover: 0.14% 
• International presence across 6 countries 

Prataap Snacks Limited Key Management

• Arvind Mehta – Chairman & Executive Director 
• Amit Kumat – Managing Director & Chief Executive Officer 
• Apoorva Kumat – Executive Director (Operations) 
• Sumit Sharma – Chief Financial Officer 
• Sanjay Chourey – Company Secretary 

Latest Updates on Prataap Snacks Limited

Exports initiated:
Exports commenced in Q3, enabling the Company to tap new markets, strengthen premiumisation opportunities and cater to evolving in-home consumption patterns.

Exceptional event – Jammu facility fire:
A fire at the Jammu manufacturing unit resulted in an exceptional loss of Rs 3,433.53 lakh. Production was swiftly shifted to Hisar and Karnal to maintain supply across relevant markets, demonstrating the strength of the decentralised manufacturing model.

Ownership transition:
A 47% stake moved from Sequoia to Authum Investment & Infrastructure Ltd. and Ms. Mahi Madhusudan Kela, bringing renewed strategic direction and long-term investment commitment.

Credit rating:
ICRA reaffirmed the Company’s [ICRA] A+ (Stable) rating in FY25, supported by experienced leadership, strong manufacturing depth, wide distribution reach and healthy liquidity.

PLI scheme progress:
The Company deployed its full investment commitment of approximately Rs 105 crore under the Production-Linked Incentive (PLI) scheme as of March 31, 2025, further strengthening manufacturing capabilities.