Pine Labs was incorporated as ‘Pine Labs Private Limited’ at New Delhi, India as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated May 18, 1998 issued by the Registrar of Companies, Delhi and Haryana at New Delhi (“RoC”). Prior to 2014, the company offered payment solutions to accept credit and debit cards, which streamlined transactions and allowed for equated monthly instalments, loyalty benefits and other promotions. Subsequently, the company was converted to a public limited company and the name of the company was changed to ‘Pine Labs Limited’ pursuant to a Board resolution dated May 9, 2025 and a Shareholders’ resolution dated May 16, 2025, and a fresh certificate of incorporation dated June 6, 2025 was issued by the RoC.Pine Labs is a technology company focused on digitizing commerce through digital payments and issuing solutions for merchants, consumer brands and enterprises, and financial institutions.

Its advanced technology infrastructure helps to accelerate their digitization journey in India and a growing number of international markets including Malaysia, UAE, Singapore, Australia, the U.S. and Africa. Its ‘Digital Infrastructure and Transaction Platform’ comprises in-store and online payment infrastructure, affordability, value added services (VAS) such as dynamic currency conversion and transaction processing, and financial technology (FinTech) infrastructure solutions and software applications.

Its ‘Issuing and Acquiring Platform’ comprises issuing, processing and distribution of prepaid solutions and engagement solutions, along with its unified issuing and acquirer processing platforms. Through its cloud-based software technology it helps digitize, simplify and make commerce more secure for its ecosystem of merchants, consumer brands and enterprises, and financial institutions, ultimately empowering them to serve consumers and enable consumption.Its offerings enable multiple workflows for merchants, including digital payments, smooth integration with billing systems, rewards and loyalty program management, affordability for their end consumers, value-added services such as dynamic currency conversion, and digitizing their stores through business software applications. Consumer brands and enterprises use its Issuing solutions to offer prepaid cards for gifting, promotions, cashback, wallets, refunds, rewards, loyalty, company issued expense cards for their employees and employee and channel incentives.

It is a technology partner for financial institutions enabling payments acceptance at merchant stores, enabling acquiring at merchant stores, and enabling credit disbursal through its affordability solutions. In addition, it offers issuing and acquiring solutions to financial institutions enabling issuance of credit cards, debit cards, prepaid cards and forex cards to consumers, and enabling merchant acquiring solutions.Business area of the companyThe company is a technology company focused on digitizing commerce through digital payments and issuing solutions for merchants, consumer brands and enterprises, and financial institutions. Its advanced technology infrastructure helps to accelerate the digitization journey of its customers in India, Malaysia, UAE, Singapore, Australia, the U.S and Africa.

It broadly categorizes its offerings into its ‘Digital Infrastructure and Transaction Platform’ and its ‘Issuing and Acquiring Platform’.Services of the companyDigital infrastructure and transaction platformIn-store and online infrastructureAffordability, Value-added services Transaction processingFintech infrastructureIssuing and acquiring platformAwards and accreditations2020: Qwikcilver was awarded ‘Best Prepaid Gift Card Solution’ and ‘Best Tech for Retail’ at the 10th India Digital Awards.2022: Winner in the ‘Fintech category’ at Financial Express Best Banks Awards.2022: Awarded in the ‘Fintech Payments’ category at India’s Best Banks Awards.2023: Awarded ‘Best Customer Service Excellence Award Fintech/Neo Banks’ at the ETBFSI Excellence Awards.2024: Awarded in the “Fintech Payments” category at India’s Best Banks Awards.History and milestones1998: Incorporated as Pine Labs Private Limited and started operations in India.2005: Launched ‘Plutus’: A payment solution to accept credit and debit cards, which streamlines transactions and allows for equated monthly instalments, loyalty benefits and other promotions, India.2013: Launched PayLater in India.2014: Launched PinePerks (a part of PineLabs Prepaid): A customizable rewards and gifting solution platform, in India.2017: Expanded its operations to Malaysia.2019: Acquired Qwikcilver (a part of PineLabs Prepaid).2020: Invested in Fave, and subsequently fully acquired Fave.2021: Launched Plural (now Pine Labs Online), in India.2022: Acquired QFix.2022: Acquired Mosambee.2022: Acquired Setu.2023: Acquired Credit+.2025: Merged with Pine Labs Singapore through the Scheme of Arrangement.