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Cyber Media Research Services Limited is engaged in ad tech and data analytics business in an industry which is expanding rapidly. The company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. These together form the pillars of the digital marketing landscape, i.e. it provides proprietary solutions that enable advertisers and publishers to match the right ad with the right user. This drives higher conversions and sales for advertisers and enables publishers to earn more. The company has been growing its offerings and customer base, and is well positioned to build multiple revenue streams in the digital landscape. Automation in this industry is driving significant changes, and data acts a critical enabler. The company’s algorithms leverage large sets of data, process it via its AI engines to provide the right results, therefore simplifying digital marketing. CMGalaxy, Auxo Ads and CyberAds is CMRSL’s propriety products for different stakeholders in the ecosystem.
