About Brainbees Solutions Limited (FirstCry)

Brainbees Solutions Limited (FirstCry) is an India-domiciled company headquartered in Pune, engaged in buying, selling, advertising and promoting baby and kids products and FMCG goods through various channels; it also runs a pre-school business for children via franchise partners in India. Internationally, the Group’s operations are organised into an India multi‑channel business and an international business focused primarily on the United Arab Emirates and the Kingdom of Saudi Arabia. The company began its overseas expansion in calendar year 2019 with entry into the UAE, followed by KSA in calendar year 2022, offering a multi-channel playbook tailored for local preferences and currently operating online-only in both markets.

As on March 31, 2025, the Company had 9 subsidiaries and 26 step‑down subsidiaries, with no associates or joint ventures. A major corporate milestone was its Initial Public Offering and listing on the National Stock Exchange of India Limited and BSE Limited on August 13, 2024, following a public issue that (excluding Anchor Investors) was subscribed 12.26 times. Operationally, the platform is supported by 83 dedicated warehouses and a tech-enabled supply chain, and its schools vertical expanded to 363 pre-schools; its hospital gifting programme reached over 2.5 million new births in the year.

Brainbees Solutions Limited (FirstCry) Key Management

• Supam Maheshwari: Managing Director & Chief Executive Officer
• Gautam Sharma: Group Chief Financial Officer
• Prashant Jadhav: Chief Technology Officer
• Manjula Rao: Chief Human Resource Officer
• Neha Surana: Company Secretary & Compliance Officer

Latest Updates(FY25) on First Cry 

• Successful IPO and listing: The Company completed its IPO and listed its equity shares on NSE and BSE on August 13, 2024; the offer (excluding Anchor Investors) was subscribed 12.26 times, led by multiple book running managers.
• International scale-up: The international business, operating online-only in the UAE and KSA, continued to localise catalogues and optimise platforms; the FirstCry app recorded 5.8 Million downloads across these markets as of March 31, 2025.
• Network and operations: The platform is powered by 83 warehouses and an integrated technology stack; the schools vertical reached 363 pre-schools during the year.
• Tech initiatives: The Company introduced “ParentingGPT”, a generative AI-powered chatbot for real-time, personalised parenting support, alongside a proprietary auto-replenishment engine deployed across stores and a robust PLM system.
• Portfolio and retail optimisation: Within the India multi‑channel business, the Company executed selective store rationalisation, closing a few Company-Owned, Company-Operated (COCO) stores for the first time since the COCO journey began, guided by long-term capital efficiency goals.