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FSN E-Commerce Ventures Limited (Nykaa) is India’s leading and preferred omnichannel retailer for beauty and lifestyle, serving over 42 million customers through its online platforms and 237 offline beauty destinations, and empowering 2.76 lakh retailers in the unorganised beauty and personal care (BPC) market as of March 31, 2025 . The company offers a finely curated, authentic assortment across beauty and fashion, including its House of Nykaa owned brands, and operates through a blend of digital channels and a nationwide physical footprint across 79 cities . Internationally, Nykaa began omnichannel beauty operations in the Gulf Cooperation Council (GCC) under ‘Nysaa’, launching the e-commerce platform in January 2024 and its first physical store in March 2024; by March 31, 2025, it had two stores in Dubai and partnerships with 250 brands in the region .
Product and service lines span beauty online, beauty physical stores, Superstore by Nykaa (eB2B), House of Nykaa – Beauty, Nykaa Man Grooming; Fashion online, House of Nykaa – Fashion, LBB, and Nykaa Man Lifestyle; and New Businesses comprising the international beauty vertical. Nykaa’s portfolio includes over 4,200 beauty brands and more than 4,400 fashion brands, combining global icons and homegrown labels on its platforms and in-store network. The Group had 21 subsidiaries (including step-down subsidiaries) as of March 31, 2025 .
Key milestones include: launch of Nykaa Man app and website in 2019; the Superstore eB2B platform (October 2021) to digitise BPC distribution; and GCC entry with ‘Nysaa’ in 2024, blending online and stores across the region .
– Segment/vertical revenue mix (FY2025): Beauty 91%; Fashion 8%; remaining from New Businesses.
– Geographic revenue mix (FY2025): Within India about 99.7%; Outside India about 0.3%.
– Ms. Falguni Nayar – Executive Chairperson, Managing Director and Chief Executive Officer .
– Ms. Adwaita Nayar – Executive Director, Managing Director & CEO – Nykaa Fashion; Head of owned brands .
– Mr. Anchit Nayar – Executive Director, Managing Director & CEO – Nykaa E-Retail .
– Mr. P Ganesh – Chief Financial Officer .
– Mr. Vishal Gupta – Chief Executive Officer – Nykaa Distribution .
– Mr. Rajesh Uppalapati – Chief Technology Officer .
– Mr. Manoj Jaiswal – Chief Officer – Warehouse Operations .
– Mr. Surender Mehta – Chief Human Resource Officer .
– International foray: Nykaa launched ‘Nysaa’ in the GCC, going live with e-commerce in January 2024 and opening the first store in March 2024; two Dubai stores and 250 partner brands were onboarded by March 31, 2025 .
– Store expansion: Added 50 new beauty stores in FY2025, taking the network to 237 across 79 cities; retail space rose to 2.5 lakh sq ft, with 31 Per cent GMV growth in physical retail .
– Brand partnerships and launches: Added prestige icons including Chanel, NARS and YSL, and served as launchpad for Kérastase, NARS, OUAI and ghd in India .
– B2B scaling: Superstore by Nykaa continued to deepen reach, serving 2.76 lakh transacting retailers across 1,100 Indian cities as of March 31, 2025 .
Nykaa operates an omnichannel retail platform for beauty and lifestyle, combining online marketplaces, physical stores and owned brands. It has served over 42 million customers and runs 237 beauty stores across India as of March 31, 2025 .
Nykaa’s core operations are in India, complemented by a GCC presence under ‘Nysaa’, which launched in 2024 and had two stores in Dubai by March 31, 2025 . In India, its stores span 79 cities with an extensive digital footprint and eB2B reach via Superstore .