About ASK Automotive Limited

Founded in 1989, ASK Automotive Limited has established itself as a market leader in friction technology and precision engineering, specialising in critical safety systems for the automotive industry. Headquartered in Gurugram, Haryana, the company began manufacturing operations at its ASK-1 facility and entered the Original Equipment Manufacturer (OEM) market with two-wheeler brake shoes as its first safety product. Over the years, it has expanded through technical collaborations with global leaders such as HSH Safety Control Cable Ind. Co. Ltd. (Taiwan), NUCAP (Canada), LIOHO (Taiwan), and Kyushu Yanagawa Seiki (Japan).

ASK today operates 18 advanced manufacturing facilities across India, exporting to 14 countries, with a network of over 400 dealers serving the Independent Aftermarket (IAM). The company enjoys long-standing relationships—some extending 32 years—with marquee Indian and global OEMs.

Its product portfolio is powertrain-agnostic, addressing both internal combustion and electric vehicles, and spans three primary categories: Advanced Braking Systems (ABS), Aluminium Lightweighting Precision Solutions (ALPS), and Safety Control Cables (SCC).

ASK also entered the passenger car aftermarket in 2025 through its joint venture AISIN ASK India Pvt. Ltd., extending its presence to India, Nepal, Sri Lanka, and Bangladesh.

ASK Automotive Limited’s Business Segments

• Advanced Braking Systems (ABS): Includes brake shoes, brake pads, clutch plates, and brake panel assemblies. In FY25, ABS contributed 37% of total revenue, recording 16% year-on-year growth.

• Aluminium Lightweighting Precision Solutions (ALPS): Focused on die-casting, machining, and thermal management, especially for EVs. ALPS accounted for the largest share, at 45% of revenue, and grew by 28% year-on-year.

• Safety Control Cables (SCC): Covering brake, throttle, clutch, and speedometer cables, this segment represented 4% of revenue, with 14% growth in FY25.

Exports contributed 4.1% of revenue in FY25, while EV-linked products represented over 4% of sales.

ASK Automotive Limited Key Management

• Mr. Kuldip Singh Rathee – Chairman & Managing Director

• Mrs. Vijay Rathee – Non-Executive Director

• Mr. Prashant Rathee – Whole-Time Director

• Mr. Aman Rathee – Whole-Time Director

• Mr. Rajesh Kataria – Whole-Time Director

Latest Updates on ASK Automotive Limited

• Commissioning of its 18th plant in Bengaluru and ramp-up of the mega facility at Karoli, Rajasthan.

• Launch of a 9.9 MW solar power plant in Sirsa, Haryana to support captive energy needs.

• Entry into the passenger car aftermarket through the AISIN joint venture.

• Technical collaboration with Kyushu Yanagawa Seiki, Japan, to manufacture high-pressure die-cast alloy wheels.