Rolling returns measure a mutual fund's performance over multiple overlapping periods of a fixed length rather than just from a single start date to today providing a more statistically robust and fair assessment of a fund's consistency. For example, 3-year rolling returns calculated daily over a 10-year history show how the fund performed across every possible 3-year window within that period, revealing whether strong performance was consistent or concentrated in a specific favourable market phase. A fund that delivers positive 3-year rolling returns across the vast majority of historical windows is demonstrating genuine consistency. Rolling return analysis is increasingly used by SEBI, AMFI, and financial advisers in India to help investors avoid selecting funds based on point-to-point performance that may be misleading.