About PIL Italica Lifestyle Limited

PIL Italica Lifestyle Limited is an Indian lifestyle furniture company renowned for combining durability, aesthetics, and cost-effectiveness under its flagship brand, Italica. The Company’s portfolio spans iconic plastic furniture and an expanding line of wooden furniture, with a design philosophy centered on functionality, comfort, and customer satisfaction built over 30 years of experience. Its diversified product range includes chairs, tables, stools, sun-loungers, foldable chairs, and kids’ study sets, along with material-handling products such as industrial crates, eco-friendly dustbins, and storage bins.

Recent innovations include the Phoenix Folding Chair, recognized as India’s first fully plastic folding chair, and category-specific developments like Wedding Chairs, Kids World, and Stools, alongside ongoing modernisation of its Premium and Designer Series. The Company’s landmark innovations include the Plastic Sun-lounger, the ergonomic Spine Care Series, and the fully ventilated OXY Series stackable chairs. PIL Italica continues to strengthen its pan‑India footprint through strategic distribution and fulfilment centers with an emphasis on South and East Indian markets.

The Company operates a fully integrated manufacturing facility in Udaipur, Rajasthan, and expanded its production base with the acquisition of a furniture unit in Silvassa, adding 2,400 MTPA capacity to support regional demand in the south and west. As of March 31, 2025, the Company had no subsidiaries, joint ventures, or associate companies (subsidiaries: 0). Its milestones include listings on NSE and BSE, launch of eco‑friendly product lines, expansion into material-handling solutions, and achieving its highest-ever top line of Rs 100 crore. A strategic collaboration with Kisan Mouldings Limited has further enhanced its nationwide distribution network.

Key Milestones of PIL Italica Lifestyle Limited

• Listed on BSE and NSE, establishing a public market presence.
• Commissioned the Udaipur manufacturing facility and expanded production base with the Silvassa acquisition.
• Diversified into material-handling products including eco-friendly bins and storage systems.
• Introduced breakthrough product lines such as the Spine Care Chair Series and the OXY Series stackable chair.
• Launched India’s first fully plastic folding chair—Phoenix Folding Chair.
• Achieved an all-time-high revenue milestone of Rs 100 crore.
• Partnered with Kisan Mouldings Limited to expand distribution reach.

PIL Italica Lifestyle Limited Business Verticals and Geographic Presence

Business Verticals:

• Plastic Furniture: Chairs, tables, stools, sun-loungers, folding chairs, and kids’ furniture sets.
• Material Handling Products: Industrial crates, bins, and eco-friendly dustbins for residential and commercial use.
• Wooden Furniture: Recently launched range adding design and aesthetic appeal to Italica’s offerings.

Geographical Operations:

• India: Nationwide footprint with focus on South and East India for growth and market penetration.
• Manufacturing: Facilities located at Udaipur (Rajasthan) and Silvassa, ensuring regional production balance and logistics advantage.
• Exports: The Company pursued export partnerships during FY 2024–25, though no foreign exchange earnings were recorded that year.

PIL Italica Lifestyle Limited Business Segment

PIL Italica Lifestyle Limited operates within the home and lifestyle furniture sector, focusing primarily on premium quality plastic furniture, supported by complementary material-handling products and newly introduced wooden ranges. While revenue breakdown by product or geography was not disclosed in the Annual Report, the Company’s operations are substantially domestic, with a consistently growing retail and institutional customer base across India. The acquisition of the Silvassa unit has expanded its total installed capacity and reinforced the Company’s manufacturing presence in western and southern regions.

PIL Italica Lifestyle Limited Key Management

• Daud Ali – Managing Director
• Narendra Bhanawat – Whole Time Director and Chief Financial Officer
• Rajat Raja Kothari – Company Secretary
• Rajendra Kumar Heda – Senior Vice President, Operations
• Sunil Saraswat – General Manager (Sales and Marketing)

Latest Updates on PIL Italica Lifestyle Limited

• Product launches and upgrades: Introduced the Phoenix Folding Chair (India’s first fully plastic folding chair) and launched new categories such as Wedding Chairs, Kids World, and Stools. Upgraded product designs across the Premium, Designer, and Kids Study Set series.
• Capacity expansion: Ongoing upgradation at the Umerkui facility with a new injection moulding line to diversify production and enhance product variety.
• Brand-building and marketing: Executed a high-impact marketing strategy, including regional campaigns, print and outdoor advertising, digital promotions, and visibility drives such as advertisements during the IPL on Jio Cinema.
• Supply chain optimisation: Established new fulfilment centres near major consumption hubs to improve service delivery and reduce turnaround time.
• Regional and export strategy: Advanced its southern market reach through acquisitions and contract manufacturing. Although export exploration remained active, no export revenue or foreign exchange earnings were reported in FY 2024–25.
• Governance update: The Risk Management Committee recorded a change in leadership, with Ms. Namrata Babel ceasing to be Chairperson effective May 10, 2024.