Summary:
Purple Style Labs IPO closed on September 2, 2026, with overall subscription of just 0.36x, reflecting weak demand from institutional and NII investors. QIB subscription stood at 0.06x, while NIIs subscribed 0.40x and retail investors led at 1.23x. The subdued response comes amid the company's widening FY26 net loss of ₹285.40 crore. Investors who applied can check allotment after finalisation on September 3, with listing scheduled for September 7, 2026.
Purple Style Labs, the Mumbai-based operator of luxury fashion platform Pernia's Pop-Up Shop, closed its final day of bidding on September 2, 2026, for its ₹680 crore mainboard IPO. The issue wrapped up with subdued overall demand of 0.36 times, with institutional bidding remaining largely muted through the entire bidding window.
IPO Details
| Detail | Information |
| Issue Size | ₹680 crore (entirely fresh issue, 1,18,26,086 shares) |
| Price Band | ₹546-₹575 per share |
| Lot Size | 26 shares |
| Minimum Investment (Retail) | ₹14,950 |
| Face Value | ₹10 per share |
| IPO Open Date | August 31, 2026 |
| IPO Close Date | September 2, 2026 |
| Registrar | Kfin Technologies Ltd |
| Book-Running Lead Managers | Axis Capital, IIFL Capital Services |
Category-wise Breakdown on Day 3 (Final)
| Category | Shares Offered/Reserved | Shares Bid For | Subscription (x) |
| Qualified Institutional Buyers (QIBs) | 37,36,264 | 2,15,904 | 0.06 |
| Non Institutional Investors | 18,68,131 | 7,55,092 | 0.40 |
| NII (bids above ₹10 lakh) | 12,45,421 | 5,90,720 | 0.47 |
| NII (bids ₹2-10 lakh) | 6,22,710 | 1,64,372 | 0.26 |
| Retail Individual Investors (RIIs) | 12,45,421 | 15,27,474 | 1.23 |
| Total | 68,49,816 | 24,98,470 | 0.36 |
Data as of 02-Sep-2026, 12:15 PM IST, sourced from NSE Consolidated Bid Details (nseindia.com).
Purple Style Labs IPO - Final Subscription Status
As of the update on September 2, 2026, the issue received bids for 24,98,470 shares against 68,49,816 shares on offer, taking overall subscription to 0.36 times. Retail Individual Investors were the only category to cross full subscription, at 1.23 times, while Non-Institutional Investors stood at 0.40 times and Qualified Institutional Buyers remained almost entirely untouched at 0.06 times.
What the Final Day Numbers Indicate
Subscription rising only modestly from 0.21 times on Day 2 to 0.36 times by close reflects a consistently weak response across institutional and NII categories through the entire bidding window, with only retail investors crossing the full-subscription mark. Within the NII category, the above-₹10-lakh bracket (0.47x) narrowly outpaced the ₹2-10 lakh bracket (0.26x), though both remained well below 1x throughout. With QIBs accounting for 75% of the issue and closing at just 0.06 times, the overall subscription level suggests the market remained cautious about the company's widening net loss of ₹285.40 crore in FY26, even in the final hours of bidding.
Purple Style Labs IPO - Timetable
| Event | Date |
| Anchor Bid Date | August 28, 2026 |
| IPO Open Date | August 31, 2026 |
| IPO Close Date | September 2, 2026 |
| Allotment Finalisation | September 3, 2026 |
| Refund Initiation | September 4, 2026 |
| Demat Credit | September 4, 2026 |
| Listing Date | September 7, 2026 |
| Listing Exchanges | BSE, NSE |
Should You Apply for Purple Style Labs IPO?
Incorporated in 2015 and headquartered in Mumbai, Purple Style Labs operates Pernia's Pop-Up Shop, a multi-brand luxury omnichannel fashion platform focused on Indian wedding and occasion wear, sourcing from 1,109 active designer brands and carrying over 208,000 SKUs as of March 2026. The company runs 14 Experience Centres globally, 12 across major Indian cities plus one each in London and New York, alongside its website and mobile app, and served more than 200,000 unique customers over FY24-FY26. Revenue from operations stood at ₹557.84 crore in FY26, though the company reported a widening net loss of ₹285.40 crore, up from ₹188.30 crore the prior year.
Investors considering the issue should weigh the company's strong brand recall in luxury ethnic and occasion wear, deep designer relationships, and asset-light marketplace model against the widening losses and the fact that the entire fresh issue proceeds are earmarked largely for lease liabilities and working capital rather than pure growth capital. As with any IPO, the decision should be based on individual risk appetite, investment horizon, and a review of the RHP rather than subscription numbers alone.
How to Apply for Purple Style Labs IPO
Bidding has now closed for the Purple Style Labs IPO. Investors who applied during the window from August 31 to September 2, 2026, can check their allotment status once the basis of allotment is finalised on September 3, 2026.
How to Check Purple Style Labs IPO Subscription Status
How to check Purple Style Labs IPO Subscription Status on NSE website
- Visit the NSE IPO issue information page (nseindia.com).
- Search for "Purple Style Labs" or enter the symbol PERNIASPOP.
- Select "Consolidated Bid Details" from the dropdown to view category-wise subscription data.
How to check Purple Style Labs IPO Subscription Status on BSE website
- Visit the BSE IPO page (bseindia.com).
- Navigate to the "Active IPO" or "IPO Bidding" section.
- Select "Purple Style Labs Limited" from the list of issues.
- View category-wise and overall subscription figures for the full bidding window.
How to check Purple Style Labs IPO Subscription Status on Ventura?
Ventura clients can track subscription status for the Purple Style Labs IPO within the IPO section of the Ventura app or web platform, alongside category-wise bid data and upcoming allotment updates.
IPO Subscription History
Previous Day Subscription
Subscription rose only marginally from 0.05 times on Day 1 to 0.21 times on Day 2, with Retail Individual Investors leading demand at 0.83 times while Non-Institutional Investors and QIBs stayed almost entirely dormant through both sessions.
Conclusion
Purple Style Labs' IPO closed on a subdued note, with overall subscription reaching just 0.36 times despite retail investors crossing full subscription in the final session. With institutional demand, which accounts for 75% of the issue, staying almost entirely dormant through the close, investors who applied will need to watch how the allotment and listing process unfolds when shares debut on September 7, 2026.









