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Ventura Wealth Clients
3 min Read

The glitter of gold has intensified in recent times, with prices reaching an all-time high of over ₹66,000 per 10 grams in India. This surge has ignited a crucial question for investors: Is gold a worthy investment, and if so, how can you participate in this precious metal's potential?

This blog delves into the factors driving gold's price surge, explores various ways to invest in gold, and aims to equip you with the knowledge to make informed decisions regarding this coveted asset.

What is making gold rise?

Several factors have contributed to gold's recent price rally. Let us have a look at what’s running the Gold Rush Express.

  • Global Economic Uncertainty: Geopolitical tensions, rising inflation, and potential recessions are driving investors towards safe-haven assets like gold, perceived as a store of value during economic turmoil.
  • Weakening US Dollar: As the US dollar weakens against other major currencies, gold, priced in dollars, becomes more attractive to international investors, pushing up the price.
  • Rising Inflation: Gold is often seen as a hedge against inflation, as its value historically tends to rise alongside inflation, potentially protecting investors' purchasing power.
  • Increased Demand: Growing demand from central banks and retail investors, particularly in emerging economies like India, further contributes to the price rise.
  • Gold's Long-Term Performance: While the recent surge is noteworthy, it's crucial to remember that gold's performance can be volatile. Over the long term, gold has shown a positive upward trend, but it has also experienced periods of significant price fluctuations.

How to invest in gold?

If you're considering adding gold to your investment portfolio, you have several options, each with its own advantages and drawbacks:

1. Physical Gold:

  • Advantages: Offers tangible ownership and control over the metal. Can be used for personal use or sold as needed.
  • Disadvantages: Prone to theft and loss. Requires secure storage, which can incur additional costs. May involve making and breaking charges when buying and selling.

2. Gold Exchange Traded Funds (ETFs):

  • Advantages: Highly liquid and convenient way to invest in gold, traded on stock exchanges like shares. Offers diversification through investment in underlying gold holdings of the fund.
  • Disadvantages: Does not involve direct ownership of physical gold. Investors are exposed to tracking error, the difference between the ETF's price and the underlying gold price.

3. Sovereign Gold Bonds (SGBs):

  • Advantages: Issued by the Government of India, offering guaranteed returns along with the principal amount at maturity. Exempt from capital gains tax if held till maturity.
  • Disadvantages: Lower liquidity compared to physical gold or ETFs. The lock-in period of 8 years with an exit option after 5 years at the prevailing market price.

4. Digital Gold:

  • Advantages: Offers fractional investment, allowing you to invest smaller amounts. Convenient and easy to store and manage digitally.
  • Disadvantages: Relatively new option with evolving regulations. May involve storage and security risks depending on the platform.

5. Gold Mining Companies:

  • Advantages: Offers indirect exposure to gold price movements through investing in companies that mine and produce gold. Potential for higher returns compared to directly investing in gold.
  • Disadvantages: Carries the additional risk associated with the company's performance and the mining industry in general.

Things to consider before investing in gold

Before investing in gold, consider the following factors.

  • Investment Horizon: Gold is generally considered a long-term investment. Ensure your investment horizon aligns with the potential for long-term price appreciation.
  • Investment Goals: Clearly define your investment goals – are you seeking capital preservation, portfolio diversification, or income generation? Choose the investment option that best aligns with your goals.
  • Risk Tolerance: Understand the inherent risks associated with gold investments, including price volatility and potential for loss. Ensure your risk tolerance aligns with your chosen investment option.

A word of caution

While gold has historically proven to be a valuable asset class, it's important to remember that it is not without risks. The recent price surge might not be indicative of future performance, and the market can be subject to unexpected corrections.

Diversification is key: Don't allocate a disproportionate amount of your portfolio to gold. Consider incorporating gold as a part of a well-diversified portfolio that includes other asset classes like stocks, bonds, and real estate.

Seek Professional Guidance: Consulting with a qualified financial advisor can help you assess your individual circumstances, risk tolerance, and investment goals and recommend the most suitable gold investment options for your portfolio.


Gold's all-time high has ignited interest in this precious metal as a potential investment. However, it's crucial to approach this opportunity with informed decision-making and a well-rounded perspective. By understanding the factors driving the price surge, exploring various investment options, and carefully considering your individual financial situation and risk tolerance, you can make informed choices about whether and how to include gold in your investment portfolio.

Remember, investing in any asset class, including gold, comes with inherent risks. Conduct thorough research, understand the associated risks and potential rewards, and consider seeking professional financial guidance before making any investment decisions. Gold can be a valuable addition to a well-diversified portfolio, but it's important to approach it strategically and not be solely swayed by short-term market fluctuations.