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Universal banking is a banking model in which a single financial institution offers a comprehensive range of financial services — spanning commercial banking (deposits, loans, working capital finance), investment banking (underwriting, M&A advisory), retail banking (savings accounts, mortgages, personal loans), asset management (mutual funds, portfolio management), insurance, and brokerage services — all under one roof, rather than operating as a specialist institution focused on a single activity. Universal banks leverage their scale, customer relationships, and cross-selling capabilities to generate diversified revenue streams and offer clients integrated financial solutions. In India, large banks like SBI, HDFC Bank, ICICI Bank, and Axis Bank operate on a quasi-universal banking model, offering a broad spectrum of financial products either directly or through subsidiaries. The RBI regulates universal banking in India under the Banking Regulation Act, 1949. For investors on Ventura Securities analysing banking sector stocks, the universal banking model's diversified revenue mix, cross-selling efficiency, and inter-segment capital allocation are critical parameters for evaluating revenue quality, earnings stability, and long-term franchise value.

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