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Ventura Wealth Clients
3 min Read

Q2FY22 result season is here.

Although it’s early to generalize any trend at this juncture, Q2 seems to be a season of impressive top lines and disappointing bottom lines for manufacturing and consumer-facing companies.

Profit margins of consumer-goods companies, such as Asian Paints, Havells, Nestle, and HUL have come under pressure sequentially.

And purely going by market reactions to their Q2 performance so far, it appears that investors are suddenly waking up to a harsh reality—inflation isn’t transient.

Shares of consumer-goods companies have taken a beating post-earnings except those outdoing market expectations. Not that the performance of corporations has been exceptionally bad, but expectations of investors from India Inc have been exceptionally high.

With the help of efficient cost management and calibrated price hikes, HUL grew its top line by 12% in the quarter gone by. However, the 4% volume growth disappointed investors.

In contrast, at counters where expectations were low and surprises were big, markets seem to have rewarded such companies swiftly. TVS Motors is a case in point. Despite higher costs, the company reported the highest ever revenue and EBITDA in Q2FY22, thanks to robust growth in motorcycle and three-wheeler volumes.

If you remember, for the last few weeks we have been suggesting that investors need to be careful but not fearful. This is exactly the situations we were referring to.

In the post-earnings call, the management of Asian Paints described the raw material price inflation as ‘unprecedented and perhaps the steepest in the last 4 decades’. HUL and Nestle also expect inflation to remain sticky in the foreseeable future. Managements of these companies have given cautiously optimistic forecasts.

Balancing act between protecting margins versus protecting volume growth

Leading consumer-facing companies are fairly confident about future demand trends.

But they are in a catch-22 situation—whether to provide price stability to consumers and thereby protect future demand or increase prices to pacify investors endangering volume growth.

Thus, to strike a balance between these two alternatives, many of them have either preferred to defer price hikes or have applied them in moderation.

Unlike past instances where cost pressures were limited to a category of inputs; this time price escalations have been across the board. Freight costs, packaging materials and commodities have seen a firm price trend. And the supply of key materials has become inconsistent in the case of a few product categories.

Rising inflation is affecting even cement and building material companies. For instance, India’s largest cement company UltraTech has been facing inflationary pressure with logistics, energy and raw material costs rising. UltraTech’s EBTDA margins eroded 540 basis points on a Q-o-Q basis.

What are the possible scenarios hereon?

It remains interesting to see at what point policymakers acknowledge that inflation isn’t transient and decide to intervene. Naturally, the sooner remedial action is taken, the steadier would be the path to normalization.

Will interest rates go up in the foreseeable future?

Will the government finally slash taxes which were levied on fuels during the pandemic as an emergency measure?

Finally, will you look at some of the evergreen consumer-facing companies if cost-pressures make them cheaper over the next few quarters?

We will be happy to hear from you!

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Disclaimer: The blog is for information purposes only and anything mentioned herein shouldn’t be construed as a fundamental reason to buy/hold/sell any stock. Furthermore, the information provided in the blog and observations made therefrom shouldn’t be treated as the extension of recommendations made on the other properties of Ventura Securities.

Please note, Ventura Securities Research division recently initiated the coverage on Gujarat Pipavav Port Limited (GPPL). If you are planning to take any investment decision based on the said coverage of Ventura Securities, we strongly recommend you to read risk factors/disclosures/disclaimers mentioned therein.

We strongly suggest you to consult your financial advisor before taking any decision pertaining to your finances. Asset allocation becomes extremely relevant.

We, Ventura Securities Ltd, (SEBI Registration Number INH000001634) its Analysts & Associates with regard to blog article hereby solemnly declare & disclose that:

We do not have any financial interest of any nature in the company. We do not individually or collectively hold 1% or more of the securities of the company. We do not have any other material conflict of interest in the company. We do not act as a market maker in securities of the company. We do not have any directorships or other material relationships with the company. We do not have any personal interests in the securities of the company. We do not have any past significant relationships with the company such as Investment Banking or other advisory assignments or intermediary relationships. We are not responsible for the risk associated with the investment/disinvestment decision made on the basis of this blog article.

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