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A front-end load is a one-time sales commission or distribution fee charged to an investor at the time of purchasing units of a mutual fund — deducted upfront from the invested amount before it is deployed into the fund. For example, a 2% front-end load on a ₹1,00,000 investment means ₹2,000 is paid as commission and only ₹98,000 is actually invested in the fund. Front-end loads compensate distributors and financial advisors for selling the fund. In India, SEBI abolished entry loads (the Indian equivalent of front-end loads) on mutual fund investments with effect from August 2009, requiring all investor money to be fully deployed into the fund, with distributor commissions paid separately by the Asset Management Company (AMC) from the Total Expense Ratio (TER). For investors on Ventura Securities investing in mutual funds through direct plans — which carry zero distribution commission — vs regular plans, understanding the historical and global context of front-end loads helps appreciate the cost advantage of direct plan investing and the importance of fee transparency in long-term wealth creation.

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