The Association of Mutual Funds in India (AMFI) is the industry body and self-regulatory organisation that represents all SEBI-registered mutual fund Asset Management Companies (AMCs) operating in India. Established in 1995 under the aegis of SEBI, AMFI's primary objectives include promoting ethical standards across the mutual fund industry, protecting investor interests, disseminating information and investor education, and developing best practices for fund distribution and operations. AMFI assigns the widely recognised AMFI Registration Number (ARN) to mutual fund distributors — a mandatory credential required for selling mutual fund products in India. AMFI publishes monthly industry data including total AUM, SIP flows, category-wise inflows, and scheme-level performance data — making it the primary source of Indian mutual fund industry statistics. The organisation also runs the widely recognised 'Mutual Funds Sahi Hai' investor awareness campaign that has significantly contributed to expanding India's retail investor base. AMFI's regulatory submissions and recommendations to SEBI play an important role in shaping mutual fund industry policy and product innovation in India.
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