Amagi Media Labs IPO: Issue dates, price, and lot size

Amagi Media Labs Limited, a company that enables cloud-based TV monetisation, is poised to enter the capital markets with a sizeable initial public offering aggregating to ₹1,788.62 crores.

Amagi Media Labs Limited's IPO issue is scheduled to open for subscription from January 13, 2025 to January 16, 2025, comprising a fresh issue of 2.26 crore equity shares amounting to ₹816.00 crores, alongside an offer for sale of 2.69 crore shares valued at ₹972.62 crores. The structure reflects a balanced approach, combining capital infusion for future growth with partial monetisation by existing shareholders.

The IPO is offered within a price band of ₹343 to ₹361 per share, with a lot size of 41 shares, translating into a minimum investment of ₹14,801 for retail participants. Share allotment is expected to be finalised on January 19, 2025, followed by listing on both the Bombay Stock Exchange and the National Stock Exchange. Positioned within the growing SaaS ecosystem, the offering provides investors with an opportunity to gain exposure to a technology-led business operating at the intersection of media, cloud infrastructure, and data-driven monetisation.

Amagi Media Labs IPO details

Amagi Media Labs IPO is a fundraise worth ₹1,788.62 crores comprising fresh issue of 2.26 crore shares and an offer for sale of 2.69 crore shares. The IPO will be available for subscription from January 13, 2025, to January 16, 2025, providing an opportunity for investors looking to gain a stake in the SaaS sector company.

Amagi Media Labs IPO timeline

The Amagi Media Labs IPO opens for subscription on January 13, 2025, and closes on January 16, 2025, with allotment slated for January 19, 2025.

Amagi Media Labs IPO review

Amagi Media Labs Limited is preparing to enter the public markets at a time when cloud-driven broadcast and connected TV technologies are reshaping the global media landscape. Founded in 2008 and headquartered in Bengaluru, the company has built a specialised position in enabling broadcasters, content owners, and streaming platforms to create, distribute, and monetise linear and on-demand channels across traditional television and FAST ecosystems. Through its end-to-end, cloud-native offerings, Amagi Media Labs Limited has helped media companies reduce infrastructure costs while improving scalability, operational flexibility, and monetisation efficiency across international markets.

The company’s technology portfolio spans cloud playout, content scheduling, server-side ad insertion, and advanced data analytics, supporting over 700 content brands and more than 2,000 channel deployments across 100+ countries. With a strong operational presence in the United States, Europe, and Asia, Amagi operates as a one-stop, glass-to-glass solutions provider within a three-sided marketplace that benefits from network effects between content owners, platforms, and advertisers. Its proprietary, award-winning platform, enhanced by artificial intelligence capabilities, is complemented by long-standing customer relationships and a globally distributed technology workforce, positioning the company as a credible and innovation-led participant as it approaches its IPO.

The proposed initial public offering of Amagi Media Labs Ltd. is primarily aimed at strengthening the company’s long-term growth platform and operational capabilities. A substantial portion of the net proceeds is intended to be deployed towards investments in technology development and cloud infrastructure, reinforcing the scalability, reliability, and innovation of its cloud-native broadcast and monetisation solutions. The remaining proceeds are proposed to support inorganic growth through potential acquisitions, alongside general corporate purposes, enabling the company to pursue strategic opportunities, expand its product portfolio, and consolidate its position within the evolving global connected TV and FAST ecosystem.

Amagi Media Labs IPO financials

The Amagi Media Labs IPO showcases a healthy market capitalisation of ₹7,809.84 crores. Key performance indicators, as of September 30, 2025, reflect the company's financial health, with a Return on Net Worth (RoNW) of 0.75%.

The Price-to-Book Value (P/BV) is seen at 8.61. The PAT Margin is 0.88 and the EBITDA Margin is 8.26. A comparison of earnings per share (EPS) reveals a pre-IPO EPS of ₹-3.55 while it is ₹0.60 post-IPO.

Amount in ₹ crores 

Amagi Media Labs IPO strengths

One of the key strengths of Amagi Media Labs lies in its strong and consistent revenue growth, underpinned by a scalable SaaS-led business model. The company has delivered a revenue CAGR of close to 30 percent between FY2023 and FY2025, with growth accelerating further in the first half of FY2026. This performance is particularly notable given broader challenges across the global media and advertising ecosystem. Importantly, Amagi’s transition from sustained operating losses to positive EBITDA reflects improving unit economics, operational discipline, and the emergence of meaningful operating leverage as the platform scales.

Equally compelling is the company’s differentiated technology stack and global market positioning. Amagi offers an integrated suite of cloud-native solutions across channel playout, content management, and advanced ad monetisation, enabling broadcasters and content owners to participate effectively in the rapidly expanding Connected TV and FAST ecosystem. Its diversified international client base, spanning content providers, distributors, and advertisers across more than 40 countries, reduces reliance on any single revenue stream. Strong backing from established institutional investors further strengthens governance standards and lends credibility to the company’s long-term strategic vision, particularly its focus on sustained investment in technology and innovation.

Amagi Media Labs IPO weaknesses

Despite its growth credentials, Amagi’s profitability track record remains nascent and largely untested across a full business cycle. The company reported positive net profits only in the first half of FY2026, with margins still relatively thin. This leaves limited room for operational missteps, cost inflation, or short-term revenue volatility. Any slowdown in advertising demand or execution challenges could quickly reverse recent profitability gains, raising questions around the durability of earnings at the current stage of the company’s lifecycle.

Valuation and concentration risks further temper the investment thesis. At the IPO price, Amagi commands an exceptionally high earnings multiple, which embeds optimistic assumptions around sustained high growth and margin expansion over several years. In addition, a significant proportion of revenue is derived from the Americas and Europe, exposing the company to regional advertising cycles, currency fluctuations, and macroeconomic shocks. Dependence on third-party cloud infrastructure providers also introduces strategic and cost risks, particularly as global technology players continue to expand their presence in media and advertising services. Collectively, these factors suggest that while the company operates in a structurally attractive segment, the risk–reward balance warrants careful and measured evaluation by investors.

Should you invest in the Amagi Media Labs IPO?

The Amagi Media Labs IPO offers an exciting opportunity for investors to enter the SaaS segment at its early public stage. While the prospect of early investment is compelling, prudent financial decision-making requires careful evaluation of the company's fundamentals, market positioning, and growth potential. Prospective investors should conduct thorough research to ensure this opportunity aligns with their personal financial objectives and risk tolerance, transforming a promising investment prospect into a strategic financial decision.

FAQs

What is the Amagi Media Labs IPO?

The Amagi Media Labs IPO is a main-board offering consisting of a fresh issue of 2.26 equity shares and an offer for sale of 2.69 crore shares with a face value of ₹5 per share, aiming to raise a total of ₹1,788.62 crores. The share price is set between ₹343 and ₹361, with a minimum order quantity of 41 shares. This IPO will be open for subscription from January 13, 2025, to January 16, 2025. Kotak Mahindra Capital Co. Limited is the book-running lead manager.

When will the Amagi Media Labs IPO open?

The Amagi Media Labs IPO will open for subscription on January 13, 2025, and will close on January 16, 2025.

When is the Amagi Media Labs IPO listing date?

The tentative listing date for the Amagi Media Labs IPO is Wednesday, January 21, 2025.