Paytm and SBI Mutual Fund introduce JanNivesh ₹250 SIP to promote financial inclusion

Paytm Services Private Limited, a subsidiary of One 97 Communications Limited has partnered with SBI Mutual Fund to introduce the JanNivesh ₹250 SIP. This initiative aligns with the Government of India's vision for a Viksit Bharat, aiming to promote financial inclusion by enabling citizens to commence their investment journey with a minimal amount.

Key features of JanNivesh ₹250 SIP

• Low entry point: Investors can start with just ₹250, making online mutual fund investment accessible to a broader audience.
• Flexible investment options: The scheme offers daily, weekly, and monthly SIP plans catering to diverse financial preferences.
• Zero transaction fees: SBI Mutual Fund has waived transaction charges for bank transfers related to these micro SIPs, ensuring that the entire investment contributes to wealth creation.

Launch details

The JanNivesh ₹250 SIP was launched on February 17, 2025, by SEBI Chairperson Madhabi Puri Buch and SBI Chairman Shri C. S. Shetty. This initiative is designed to empower individuals across rural, semi-urban, and urban regions to participate in online mutual fund investments, thereby fostering financial growth and inclusion.

Statements from key stakeholders

D.P. Singh, Deputy Managing Director and Joint CEO of SBI Mutual Fund, emphasized that the JanNivesh ₹250 SIP brings the company closer to its goal of promoting financial inclusion. He highlighted the partnership with Paytm and other fintech platforms as a means to offer millions of Indians an easy and flexible entry point into investing.

Vijay Shekhar Sharma, Founder and CEO of Paytm, expressed excitement about contributing to the Government of India's Viksit Bharat vision through this initiative. He noted that with over 100 million mutual fund investors currently, there is potential to expand this number to 300-400 million.

SEBI's perspective

SEBI Chairperson Madhabi Puri Buch described the launch of the ₹250 SIP as one of her "fondest dreams." She emphasized that this initiative signifies the distribution of wealth creation opportunities to every individual, even in small amounts, aligning with the true essence of JanNivesh.

Availability and accessibility

The JanNivesh ₹250 SIP is available to users through the SBI Yono app and other fintech platforms, including Paytm. This widespread availability ensures that a vast audience can easily access and benefit from this online mutual fund investment opportunity.

A new era of investing

The launch of the JanNivesh ₹250 SIP by Paytm and SBI Mutual Fund marks a transformative step towards financial inclusion in India. By lowering the entry barrier to just ₹250, this initiative makes investing accessible to millions who previously found mutual funds out of reach. 

At 12:00 PM on Tuesday, February 18, 2025, the shares of One 97 Communications Limited are trading 2.25% lower at ₹718.60 per share, and SBI Life Insurance Company Limited was trading at 0.30% lower at ₹724.65 per share on the National Stock Exchange (NSE).