Mahindra Holidays & Resorts India (MHRIL) share price soared nearly 7% on Thursday as the company has unveiled a broad strategic transformation aimed at positioning itself as India’s leading leisure hospitality company. The move follows the approval granted by its Board of Directors at a meeting held on November 19, 2025.
MHRIL has approved the launch of a new line of business under the ‘Leisure Hospitality’ category. This expansion will be executed through its wholly-owned subsidiary, Mahindra Hotels and Residences India Limited, which will operate the new luxury brand Mahindra Signature Resorts.
The new business vertical is expected to complement the company’s existing vacation ownership portfolio. MHRIL believes this expansion will add scale, broaden customer categories, and tap into rising demand in India’s tourism sector.
To operationalise this business, the company plans an initial investment of ₹1,000 crore towards capital expenditure and setup within the subsidiary.
MHRIL has outlined a two-brand approach aimed at expanding market presence and strengthening leadership in the leisure segment.
Key initiatives include:
Mahindra Signature Resorts will serve the luxury leisure market.
Key elements include:
Manoj Bhat, MD & CEO, Mahindra Holidays said, “For almost three decades, Mahindra Holidays has shaped how Indian families holiday, which gives us a competitive edge. The demand for experiential holidays is rising swiftly due to increasing affluence. We recognize that family extends beyond the traditional sense to encompass meaningful connections and shared experiences. Hence, we are embarking on our two-brand strategy, to gain a leadership position in the leisure market”.
MHRIL is one of India’s leading leisure hospitality companies, primarily offering family holidays through vacation ownership. It offers membership products with tenures of 25 years, 15 years, and 10 years, alongside offerings such as Bliss, Go Zest, and Club Mahindra Fundays for corporates.
As of September 30, 2025, the company operates 118 resorts in India and international destinations. Its subsidiary, Holiday Club Resorts Oy (HCR) in Finland, operates 33 timeshare properties, including 9 spa resorts, across Finland, Sweden, and Spain.
Mahindra Holidays & Resorts India share price jumped nearly 7% on intraday basis as the company unveiled a broad strategic transformation aimed at positioning itself as India’s leading leisure hospitality company. As of 10:30 am, the stock price was trading at ₹337.50 per share, up by 4.34%.
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