Inflation risk, also known as purchasing power risk, is the risk that the real value of an investment's returns will be eroded by rising prices over time — meaning the actual goods and services an investor can buy with their returns decreases even if the nominal rupee return is positive. If an investment generates a 6% annual return but inflation runs at 7%, the investor has actually lost 1% in real purchasing power terms — their wealth has declined in terms of what it can buy even though the rupee balance has grown. In India, where CPI inflation has historically ranged between 4% and 8%, inflation risk is a critical consideration — particularly for conservative investors who hold all their wealth in fixed deposits, savings accounts, and low-yield instruments. Bank savings account interest rates of 3% to 4% consistently lag inflation, creating negative real returns for large cash holdings. Inflation risk is most severe for long-term goals such as retirement planning, where inflation compounds over decades to dramatically increase the cost of maintaining a given lifestyle. Equity investments — particularly in companies with pricing power and strong earnings growth — have historically been the most effective hedge against inflation risk in India over long investment horizons, as their returns have consistently exceeded CPI inflation by a meaningful margin over 10 to 20-year periods.