Pre-IPO investing refers to acquiring equity shares of a company before it launches its Initial Public Offering, typically at a price lower than the anticipated IPO price. In India, pre-IPO shares are available through the unlisted market — an informal OTC market where shares of companies planning to go public are bought and sold between willing buyers and sellers. Pre-IPO investments carry significantly higher risk than post-listing investments because the company has not yet been subjected to the scrutiny of public market disclosure requirements. Pricing is determined by negotiation rather than transparent market mechanisms, and the investment is illiquid — the investor typically must wait for the IPO or another liquidity event. For accredited investors and HNIs, pre-IPO investing in high-growth companies such as those backed by marquee venture capital funds can generate significant returns if the IPO is successfully completed at a higher valuation. SEBI regulates the solicitation of pre-IPO placements and restricts them to eligible investors.