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Zomato Limited is one of the leading online Food Service platforms in terms of the value of food sold. The company has two core business-to-customer (B2C) offerings - (i) Food delivery and (ii) Dining-out, in addition to its business-to-business (B2B) offering (iii) Hyperpure. Another important part of its business is (iv) Zomato Pro, its customer loyalty program which encompasses both food delivery and dining-out. Each of its B2C as well as B2B offerings help increase the value of its platform for its customers, enabling it to further attract new customers and to deepen engagement with existing customers. Each of its offerings also helps improve Assortment, Affordability, Accessibility and Quality (AAAQ) of restaurant food for its customers thereby helping grow the restaurant industry.
25 Jul
