About Signpost India Limited

Signpost India Limited is a leading out-of-home (OOH) media company headquartered in Mumbai, Maharashtra. Incorporated in 2008, the company specialises in integrated advertising and market research services focused exclusively on OOH media. Its equity shares are listed on both the Bombay Stock Exchange (BSE: 544117) and the National Stock Exchange of India Limited (NSE: SIGNPOST). The registered office is located at 126, Jolly Maker Chambers II, Nariman Point, Mumbai – 400021, with its corporate office based in Vile Parle East, Mumbai.

Signpost provides end-to-end OOH advertising solutions through a network of billboards, digital and backlit panels, transit media, and innovative street furniture formats across India. The company’s media inventory includes skywalks, metro stations, airports, bus panels, smart mobile vans, kiosks, traffic booths, and public electric bicycle-sharing stands. Its services are supported by advanced technological tools such as geospatial planning, footfall-based Return on Investment (ROI) mapping, and video analytics to offer measurable, hyper-local campaign delivery. With a growing emphasis on programmatic Digital OOH (DOOH), Signpost is expanding digital deployment across its pan-India network.

As of FY 2024–25, Signpost operated in 9 key metro and tier-1 cities—Mumbai, New Delhi, Bengaluru, Chennai, Kolkata, Pune, Nagpur, Nashik, and Hyderabad—through 22 offices across India. The company manages an asset base of 29,166 media panels reaching an estimated 60 million people monthly. Its workforce strength stood at 499 employees as of March 31, 2025. During the year, Signpost reinforced governance through new Board appointments, strengthening its Risk Management Committee and consolidating compliance mechanisms in line with SEBI Listing Regulations.

Key Milestones of Signpost India Limited

• 2008 – Incorporation of Signpost India Limited as an out-of-home media services company headquartered in Mumbai.
• 2015–2020 – Rapid expansion into transit media including metro, airport, and highway advertising spaces.
• 2023 – Launch of nationwide LED-based OOH network and adoption of DOOH formats across select metro corridors.
• 2024 – Formation and reconstitution of Board-level Risk Management Committee for structured oversight.
• 2025 – Entered a strategic national transit partnership with premium mobility operator Cityflo and progressed programmatic DOOH rollout across 60 cities in India.

Signpost India Limited Business Verticals

Business Verticals:

• Billboards and Street Furniture: Conventional, backlit, and digital billboards integrated with LED technology across high-traffic locations in metro and tier-1 cities.
• Transit Media Solutions: Advertising opportunities across metro stations, airports, bus shelters, skywalks, and public transit systems.
• Innovative Formats: Custom solutions including smart mobile vans, kiosks, traffic booths, and public electric bicycle sharing networks for high-visibility campaigns.
• Programmatic Digital OOH: Technology-enabled ad delivery using real-time data, geolocation, and audience metrics for measurable campaign impact.

Geographical Presence:

• Nationwide operations across 22 offices in India, supported by presence in 9 major cities: Mumbai, New Delhi, Bengaluru, Chennai, Kolkata, Pune, Nagpur, Nashik, and Hyderabad.
• International operations: None – 100% of revenue is derived from domestic markets as of FY 2024–25.

Signpost India Limited Key Management

• Mr. Girish Kulkarni – Chairman (Independent Director)
• Mr. Shripad Ashtekar – Managing Director
• Mr. Dipankar Chatterjee – Executive Director
• Mr. Rajesh Awasthi – Executive Director
• Mr. Prashant Sanghavi – Independent Director
• Ms. Sayantika Mitra – Independent Director
• Ms. Amita Desai – Independent Director
• Mr. Nalin Kumar Somani – Chief Financial Officer
• Mr. Jitesh Rajput – Company Secretary

Latest Updates on Signpost India Limited

• Cityflo Partnership: In July 2025, Signpost partnered with premium urban mobility operator Cityflo to introduce immersive advertising options through full bus wraps and curated in-bus formats across multiple cities. This strategic partnership enables brands to directly engage with high-value commuter audiences during transit journeys.
• Board and Leadership Changes: The Board re-appointed Ms. Sayantika Mitra as Independent Director for a second term (August 9, 2024–August 8, 2026), approved by shareholders on September 30, 2025. Mr. Rajesh Awasthi was appointed as an Additional and Executive Director effective August 6, 2024, and confirmed at the 17th AGM held September 30, 2024.
• Risk Governance: Constituted a Risk Management Committee on May 28, 2024 and reconstituted on August 6, 2024. The committee met on February 14, 2025 and March 25, 2025 to review enterprise and operational risks consistent with SEBI requirements.
• Registered Office Relocation: Shifted its registered office within Mumbai to 126, Jolly Maker Chambers II, Nariman Point, Mumbai – 400021.
• Network and Digital Expansion: Accelerated rollout of programmatic-ready digital OOH corridors across 60 cities and completed LED lighting conversions throughout its site inventory for enhanced operational efficiency.
• Workforce and Assets: Reported an employee base of 499 and asset ownership of 29,166 OOH panels serving over 60 million people monthly across India.