Kesoram Industries Limited is a flagship company of B. K. Birla group of companies. The Company is engaged in the business of manufacture and sale of Cement and it markets its product under the brand name “Birla Shakti”. The brand -- Birla Shakti -- is an approved brand in several Government projects for supply of cement, including the Military Engineering Services and the Ministry of Defence. The confidence reflects in the initiatives taken for brand positioning and brand extension, intensification of its efforts at further refining its brand in its niche markets.
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