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Kalyan Jewellers India Limited is one of the largest jewellery companies in India. It started its jewellery business in 1993 with a single showroom in Thrissur, Kerala. It has since expanded to become a Pan-India jewellery company. The company design, manufacture and sell a wide range of gold, studded and other jewellery products across various price points ranging from jewellery for special occasions, such as weddings, which is its highest-selling product category, to daily-wear jewellery. The company endeavour to cater to its customers’ unique preferences, which often vary significantly by geography and micro market, through its local market expertise and region-specific marketing strategy and advertising campaigns.
19 Jul
