About Allied Blenders and Distillers Limited

Allied Blenders and Distillers Limited (ABD) traces its roots to 1988, when it entered the Indian spirits market with Officer’s Choice Whisky. The brand quickly rose to become one of the world’s highest-selling whiskies, establishing ABD as a key player in the mass premium segment. Over the years, the company has expanded from a single-label whisky maker into a diversified spirits portfolio spanning 25 brands across whisky, rum, brandy, vodka and gin.

ABD operates through a robust network of 36 manufacturing facilities, including one distillery and 35 bottling units, supported by 12 sales offices across India. Its products are available in more than 79,000 retail outlets domestically and exported to 23 countries, making it India’s largest spirits company by volume.

Key milestones include the launch of Sterling Reserve Blend 7 in 2017, which swiftly achieved “millionaire brand” status, and the introduction of ICONiQ White Whisky in 2022, recognised globally as the fastest-growing spirits brand. More recently, ABD has expanded into the super-premium and luxury categories through in-house launches like Zoya Gin and Arthaus blended malt Scotch, as well as acquisitions such as Woodburns whisky, Pumori gin and Segredo Aldeia rum. The company was publicly listed in July 2024, marking a new era of scale and governance.

Today, ABD positions itself as India’s No. 1 domestic spirits company by volume, with a vision “to be the most admired spirits company in the world” through innovation, transparency, and the creation of admirable brands.

Allied Blenders and Distillers Limited’s Business Segments

ABD’s revenue mix reflects its dual focus on mass premium and premium-to-luxury categories. For FY25, the contribution to sales value stood at:

• Prestige & Above (P&A): 47.0%

• Mass Premium: 47.1%

• Others: 5.9%

In terms of volumes, Prestige & Above accounted for 13.4 million cases, while Mass Premium contributed 19.7 million cases out of a total 33.1 million cases in FY25. 

Exports contributed Rs 206 crore, representing 15.7% growth year-on-year.

Allied Blenders and Distillers Limited Key Management

As of March 31, 2025, ABD’s leadership team comprised:

• Kishore Rajaram Chhabria – Chairman & Non-Executive Director

• Bina Kishore Chhabria – Co-Chairperson & Non-Executive Director

• Alok Gupta – Managing Director

• Shekhar Ramamurthy – Whole-Time Director (Executive Deputy Chairman)

• Resham Chhabria Jeetendra Hemdev – Whole-Time Director (Vice-Chairperson)

• Arun Barik – Executive Director

Senior management is led by Alok Gupta (MD), Anil Somani (CFO), Bikram Basu (MD of subsidiary ABD Maestro Pvt Ltd), and heads across revenue, manufacturing, marketing, HR, supply chain, and corporate affairs.

Latest Updates on Allied Blenders and Distillers Limited

The year 2024–25 was transformational for ABD:

• IPO and Listing: Shares listed on BSE and NSE in July 2024.

• Product Innovation: Launch of Zoya Gin variants – Watermelon and Espresso (Nov 2024).

• Luxury Foray: Launch of Arthaus Collective blended malt Scotch in Dec 2024.

• Acquisitions: Woodburns whisky, Pumori gin and Segredo Aldeia rum acquired; board approved investment in Rock Paper Rum.

• Strategic Tie-ups: Partnership with Roust Corporation to introduce Russian Standard Vodka in India (Oct 2024).

• Celebrity Collaboration: Formation of ABD Maestro Pvt Ltd with Ranveer Singh as business and creative partner (Sep 2024).

• Backward Integration: Board approved Rs 525 crore capex, including acquisition of an ENA unit in Maharashtra and investments in a malt distillery and PET bottle facility.

Brand Performance: ICONiQ White Whisky crossed 5.7 million cases in FY25, becoming India’s fastest-growing whisky.