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The R K Swamy IPO is the first IPO to go live in the month of March 2024. A 50-year-old company, R K Swamy is an integrated marketing communications organisation that offers various services like marketing communications, customer data analysis, and market research. With reputed clients across its services, R K Swamy has come up with its ₹423.56 crore IPO. In this blog, we will explore the fundamentals of the R K Swamy IPO and whether it aligns with your IPO investment strategy.

R K Swamy IPO: fundamentals

  • Issue Size: ₹423.56 crores
  • Issue Price Band: ₹270 - ₹288 per share
  • Minimum Lot Size: 50 Shares
  • Open Date: March 4, 2024
  • Close Date: March 6, 2024
  • Listing Date: Tentatively March 12, 2024 (BSE and NSE)

About R K Swamy

Founded in 1973, R K Swamy has established itself as a prominent player in the Indian marketing landscape. The company offers a comprehensive suite of data-driven marketing services, encompassing:

  • Integrated marketing communications
  • Customer data analysis
  • Full-service market research
  • Syndicated studies

R K Swamy actively embraces digital initiatives across all aspects of its business, positioning itself as a future-proof marketing services provider. In FY2023, the company:

  • Published over 818 creative campaigns for clients across various media channels.
  • Processed over 97.69 terabytes of data.
  • Conducted over 2.37 million consumer interviews.

R K Swamy IPO: financials

The company boasts an impressive clientele, including renowned brands like:

  • Aditya Birla Sun Life AMC
  • Dr. Reddy's Laboratories
  • Havells India
  • Mahindra & Mahindra
  • Tata Play
  • Ultratech Cement
  • Union Bank of India

R K Swamy Limited witnessed revenue growth of 22.43% and a significant profit after tax (PAT) increase of 62.34% in FY2023 compared to FY2022. 

Utilisation of funds

The net proceeds from the R K Swamy IPO will primarily be used for:

  • Funding working capital requirements
  • Setting up a digital video content production studio (DVCP Studio)
  • Investing in IT infrastructure development
  • Establishing new customer experience centers (CECs) and computer-aided telephonic interview centers (CATI)
  • General corporate purposes

RK Swamy IPO Timeline:

  1. Bidding Starts: 4th Mar-24
  2. Bidding Ends: 6th Mar-24
  3. Allotment Finalisation: 7th Mar-24
  4. Refund Initiation: 11th Mar-24
  5. Demat Transfer: 11th Mar-24
  6. Listing Date: 12th Mar-24 (tentative)

Conclusion The R K Swamy IPO presents an opportunity for investors to tap into the growing Indian marketing communications sector. The company's strong brand recognition, data-driven approach, and established client base position it for continued growth. However, as with any IPO investment, thorough research and due diligence are crucial before making any decisions.

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